Jin Jia
Distinguished Research Fellow
Email:jinjia.163@163.com
Personal Profile:
Jia Jin, Ph.D, is an Professor ,Ph.D supervisor in School of Business and Management of Shanghai International Studies University (SISU).
She also is the deputy director of Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Education and Shanghai). She received her Ph.D in management from Zhejiang University, School of Management and University of Bonn in Germany. She specializes in basic and applied research using cognitive neuroscience tools such as ERP, eye tracker, tDCS, fNRI and fMRI. She has presided over a number of projects, such as the National Natural Science Foundation, the Ministry of Education Humanities and social science foundation, and Zhejiang philosophy and social science key projects. She is involved in the Science and Technology Innovation major project (2030). Nearly 60 achievements in scientific have been published in well-known international journals of IS and Neural Science. She is authoried 4 invention patents. She received the second prize of Zhejiang Provincial Science and Technology Progress Award and the Silver Award of the United Nations Global Innovation Conference Award. She served as a reviewer for more than 40 SCI/SSCI journals. She served as deputy Chairman of the Neuroeconomic and Neuromanagement Committee of Chinese Society of Technical Economics. She served as the director of the Chinese Society of Technical Economics and the director of China management science and engineering neural management and Neural Engineering Research Association. She served as the editor of Psychological Science.
Research Grants
2023-2026, National Natural Science Foundation of China，In-progress.
2021-2022, China Association for Science and Technology，In-progress.
2022-2023, Ministry of Education, Humanities and social science research projects，In-progress.
2020-2024, National Natural Science Foundation of China，In-progress.
2017-2019, National Natural Science Foundation of China, Completed.
2016-2018, Humanities and Social Sciences Foundation of Ministry of Education of China, Completed.
2016-2018, Social Science Association of Zhejiang Province as a key project, Completed.
2015-2017, National Natural Science Foundation of Zhejiang Province, Completed.
2015-2016,China Postdoctoral Science Foundation, Completed.
Papers
1. Mao, W., Xiao, Q., Shen, X., Zhou, X., Wang, A*# & Jin, J*#. (2024). How effort-based self-Interest motivation shapes altruistic donation behavior and brain responses. Psychophysiology.
2. Jin, J., He, Y., Lin, C. and Diao, L. (2024), How tie strength influences purchasing intention in social recommendation: evidence from behavioral model and brain activity, Internet Research, Vol. ahead-of-print.
3. Pei, G., Shang, Q., Hua, S., Li, T., & Jin, J *. (2024). EEG-based affective computing in virtual reality with a balancing of the computational efficiency and recognition accuracy. Computers in Human Behavior, 152, 108085.
4. Sun X, Jin, J *, Yang Y, Pan Y *. (2024) Telling the bad to motivate your users to update: Evidence from behavioral and ERP studies. Computers in Human Behavior, 153, 108078.
5. Jin, J, Dai, L., Li, T., Xu, T., Ma, B., & Pei, G. (2023). Mechanism of implicit moral decision in the context of non-deceptive counterfeit luxury consumption. Current Psychology, 1-11.
6. Wang C., Li Y., Fu W.*,Jin, J.*(2023). Whether to trust chatbots: Applying the event-related approach to understand consumers? emotional experiences in interactions with chatbots in e-commerce. Journal of Retailing and Consumer Services, 73:103325.
7. Shang Q., Chen J., Fu H., Wang C., Pei G.*, Jin, J.*(2023). Guess You Like It-How personalized recommendation timing and product type influence consumers' acceptance: An ERP study, Neuroscience Letters, 807:137261.
8. Jin, J. , Lin, C ., Wang F., Xu, T., Zhang W.* (2023). A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products, Electronic Commerce Research, 23(2):785-806.
9. Pei, G., Xiao, Q., Pan, Y., Li, T., & Jin, J. (2023). Neural Evidence of Face Processing in Social Anxiety Disorder: A Systematic Review With Meta-analysis. Neuroscience & Biobehavioral Reviews, 105283.
10. Wang C., Li Y., Fu W.,*, & Jin, J*(2023). Whether to trust chatbots: Applying the event-related approach to understand consumers’ emotional experiences in interactions with chatbots in e-commerce. Journal of Retailing and Consumer Services, 73, 103325.
11. Wang, A., Pan, J., Jiang, C., & Jin, J*(2023). Create the best first glance: The cross-cultural effect of image background on purchase intention. Decision Support Systems, 170:113962.
12. Jin, J, Wang, A., Wang C., Ma, Q*.(2023). How do consumers perceive and process online overall vs. individual text-based reviews? Behavioral and eye-tracking evidence. Information & Management,103795.
13. Lyu, D., Moosmayer, D., Ding, H., & Jin, J*. (2022). Choice consistency and inconsistency between self-and gift-purchases: the role of attitude functions. European Journal of Marketing, 56(12),3568-3591.
14. Lyu, D., Liu, Q., Pan, Y., Wang, A., Pei, G., & Jin, J*(Corresponding Author). The different role of trait empathy and state social exclusion empathy on subsequent feelings about gambling outcome: Evidence from event-related potentials and time-frequency decompositions. Neuropsychologia, 2022, 108369.
15. Shen, Q., Fu, S., Huang, Y., An, Y., Jin, J., Wang, Y., ... & Ebstein, R. P. Asymmetric valuation and belief updating over gain and loss in risky decision making: A behavioral and electrophysiological investigation. Behavioural Brain Research, 2022, 429, 113909.
16. Fang, H., Wan, C., Jin, J., & Meng, L. Prior autonomy frustration facilitates persistent behavior: The moderating role of autonomy causality orientation. Motivation and Emotion, 2022, 1-15.
17. Pan, Y.#, Jin, J.#, Wan, Y., Wu, Y., Xu, S., Zhu, L., ... & Rao, H*. Beauty affects fairness: facial attractiveness alters neural responses to unfairness in the ultimatum game. Brain Imaging and Behavior, 2022, 1-9.
18. Yu, H., Liang, Y., Wang, A., Fan, Q., & Jin, J*. (2022). Pay online or pay on delivery? An ERP study of how payment methods affect online purchase decisions for search vs. experience products. Journal of Economic Psychology, 102526.
19. Wang, A., Lyu, D., Liu, Y., Liu, J., Gao, L., & Jin, J*.Country-Brand fit: the effect of COO stereotypes and brand positioning consistency on consumer behavior: evidence from EEG theta-band oscillation. Frontiers in Neuroscience, 751.
20. Wang, A., Zhu, L., Lyu, D., Cai D., Ma, Q., & Jin, J*. (2021) You are excusable! Neural correlates of economic neediness on empathic concern and fairness perception. Cognitive, Affective, & Behavioral Neuroscience, 1-13.
21. Meng, L., Pei, G., Zhang, Y., & Jin, J. (2021). Desire for success awakens: Proof of competence restoration in a non-competitive environment. Frontiers in Neuroscience, 15, 704.
22. Jin, J., Lin, C., Wang, F., Xu, T., & Zhang, W. (2021). A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products. Electronic Commerce Research.
23. Wang, F., Wang, M., Wan, Y., Jin, J., Pan, Y(*). (2021). The power of social learning: How do observational and word-of-mouth learning influence online consumer decision processes? Information Processing and Management.58(5), 102632.
24. Wang, F., Wang, M., Zheng, Y., Jin, J., Pan, Y(*). (2021). Consumer Vigilance and Choice Overload in Online Shopping. International Journal of Electronic Commerce,. 25(3), 364-390
25. Diao, L., Li, W., Zhang, W., Ma, Q., & Jin, J(*). (2021). Electroencephalographic Theta-Band Oscillatory Dynamics Represent Attentional Bias to Subjective Preferences in Value-Based Decisions. Psychology Research and Behavior Management, 14, 149–158.
26. Cai, D., Zhu, L., Zhang, W., Ding, H., Wang, A., Lu, Y., & Jin, J(*). (2021). The Impact of Social Crowding on Consumers’ Online Mobile Shopping: Evidence from Behavior and ERPs. Psychology Research and Behavior Management, 14, 319–331.
27. Fan, B., Mao, W., Jin, J(*)., & Ma, Q. (2020). Modulating activity in the dorsolateral prefrontal cortex alter corruption behavior: A transcranial direct current stimulation study. Behavioural Brain Research, 382, 112479.
28. Shang, Q., Jin, J., Pei, G., Wang, C., Wang, X., & Qiu, J. (2020). Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials. Psychology Research and Behavior Management, 13, 29–39.
29. Shang, Q., Jin, J(*)., & Qiu, J. (2020). Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals. Neuroscience Letters, 715, 134665.
30. Bian, J., Fu, H., & Jin, J(*). (2020). Are We Sensitive to Different Types of Safety Signs? Evidence from ERPs. Psychology Research and Behavior Management, 13, 495–505.
31. Jin, J., Wang, A., Liu, J., Pan, J., & Lyu, D. (2020). How does monetary loss empathy modulate generosity in economic sharing behavior? An ERPs study. Neuropsychologia, 141, 107407.
32. Fan, B., Ding, H., Jin, J(*)., Zhao, M., & Ma, Q. (2019). Does the beauty premium effect always exist? — an ERP study of the facial attractiveness stereotype in public’s attitudes toward in-Service Chinese civil servant. International Journal of Neuroscience, 129(12), 1213–1222.
33. Zhang, W., Yang, D., Jin, J(*)., Diao, L., & Ma, Q. (2019). The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study. Frontiers in Neuroscience, 13, 1175.
34. Zhang, W., Jin, J(*)., Wang, A., Ma, Q., & Yu, H. (2019). Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study. Psychology Research and Behavior Management, 12, 913–929.
35. Jin, J., Pei, G., & Ma, Q. (2019). Corrigendum: They Are What You Hear in Media Reports: The Racial Stereotypes toward Uyghurs Activated by Media. Frontiers in Neuroscience, 13, 168.
36. Jin, J., Shang, Q., & Ma, Q. (2019). The role of appearance attractiveness and loan amount in peer-to-peer lending: Evidence from event-related potentials. Neuroscience Letters, 692, 10–15.
37. Ma, Y., Jin, J., Yu, W., Zhang, W., Xu, Z., & Ma, Q. (2018). How Is the Neural Response to the Design of Experience Goods Related to Personalized Preference? An Implicit View. Frontiers in Neuroscience, 12, 760–760.
38. Jin, J., Dou, X., Meng, L., & Yu, H. (2018). Environmental-friendly Eco-labeling Matters: Evidences from an ERPs Study. Frontiers in Human Neuroscience, 12, 417.
39. Fan, B., Zhao, M., Jin, J(*)., Ding, H., & Ma, Q. (2018). Rational civil servant interviewers: evidence from an event-related potential study of beauty premiums in Chinese civil servant interviews. Experimental Brain Research, 236(12), 3159–3168.
40. Yu, H., Dan, M., Ma, Q., & Jin, J(*). (2018). They all do it, will you? Event-related potential evidence of herding behavior in online peer-to-peer lending. Neuroscience Letters, 681, 1–5.
41. Jin, J., Zhang, W., & Chen, M. (2017). How consumers are affected by product descriptions in online shopping: Event-related potentials evidence of the attribute framing effect. Neuroscience Research, 125, 21–28.
42. Jin, J., Pei, G., & Ma, Q. (2017). They Are What You Hear in Media Reports: The Racial Stereotypes toward Uyghurs Activated by Media. Frontiers in Neuroscience, 11, 675.
43. Jin, J., Pei, G., & Ma, Q. (2017). Social Discounting under Risk. Frontiers in Psychology, 8, 392–392.
44. Jin, J., Fan, B., Dai, S., & Ma, Q. (2017). Beauty premium: Event-related potentials evidence of how physical attractiveness matters in online peer-to-peer lending. Neuroscience Letters, 640, 130–135.
45. Shang, Q., Pei, G., & Jin, J(*). (2017). My friends have a word for it: Event-related potentials evidence of how social risk inhibits purchase intention. Neuroscience Letters, 643, 70–75.
46. Wang, C., Jin, J., Vieito, J. P., & Ma, Q. (2017). Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study. Computational Intelligence and Neuroscience, 2017, 4760930.
47. Wu, J.-Z., Yu, L.-P., Li, G., Jin, J., & Du, B. (2016). Using the monotone measure sum to enrich the measurement of the interaction of multiple decision criteria. Journal of Intelligent and Fuzzy Systems, 30(5), 2529–2539.
48. Wu, J.-Z., Yu, L.-P., Li, G., Jin, J., & Du, B. (2016). The sum interaction indices of some particular families of monotone measures. Journal of Intelligent and Fuzzy Systems, 31(3), 1447–1457.
49. Ma, Q., Hu, L., Xiao, C., Bian, J., Jin, J., & Wang, Q. (2016). Neural correlates of multimodal metaphor comprehension: Evidence from event-related potentials and time-frequency decompositions. International Journal of Psychophysiology, 109, 81–91.
50. Jin, J., Yu, L., & Ma, Q. (2015). Neural basis of intrinsic motivation: evidence from event-related potentials. Computational Intelligence and Neuroscience, 2015, 698725–698725.
51. Jin, J., Wang, C., Yu, L., & Ma, Q. (2015). Extending or creating a new brand: evidence from a study on event-related potentials. Neuroreport, 26(10), 572–577.
52. Ma, Q., Jin, J., Meng, L., & Shen, Q. (2014). The dark side of monetary incentive: how does extrinsic reward crowd out intrinsic motivation. Neuroreport, 25(3), 194–198.
53. Ma, Q., Jin, J., & Xu, Q. (2014). The evidence of dual conflict in the evaluation of brand extension: An event-related potential study. Journal of Management Analytics, 1(1), 42–54.
54. Strombach, T., Jin, J., Weber, B., Kenning, P., Shen, Q., Ma, Q., & Kalenscher, T. (2014). Charity begins at home: cultural differences in social discounting and generosity. Journal of Behavioral Decision Making, 27(3), 235–245. (Co-first author)
55. Shen, Q., Jin, J., & Ma, Q. (2013). The sweet side of inequality: how advantageous status modulates empathic response to others’ gains and losses. Behavioural Brain Research, 256, 609–617. (Co-first author)
56. Xu, Q., Zhang, W., Hu, L., Wang, J., & Jin, J(*). (2012). The Development and Research of Bioinformatics in Neuroscience. AASRI Procedia, 1, 359–364.
