Li Zhuncheng

Postdoctoral Researcher

Email：lizhuncheng@@gdiist.cn

Personal Profile:

Graduated from Virginia Tech in 2019, served as a postdoctoral researcher at the Fralin Biomedical Research Institute at Virginia Tech from 2019 to 2020, and worked as a lecturer at Nanjing Audit University from 2020 to 2024. Joined the Joint Laboratory of Financial and Business Intelligence at the Guangdong Institute of Intelligent Science and Technology in March 2025.

Research Interests:
Neuroeconomics, Behavioral and Experimental Economics

paper：

1. Xiaomeng Zhang, Jason A. Aimone, Abdelaziz Alsharawy, Flora Li, Sheryl Ball, and Alec Smith. (2024) “The effects of task difficulty and presentation format on eye movements in risky choice.” Frontiers In Behavioral Economics. 3. https://doi.org/10.3389/frbhe.2024.1321301.

2. Sheryl Ball, Benjamin Katz, Flora Li*, and Alec Smith. (2023) “The effect of cognitive load on economic decision-making: a replication attempt.” Journal of Economic Behavior & Organization. 210, 226-242. https://doi.org/10.1016/j.jebo.2023.03.018.

3. Flora Li, Pearl H. Chiu, and Brooks King-Casas. (2021) “Trust and Reciprocity: The Role of Outcome-Based and Belief-Based Motivations.” In The Neurobiology of Trust edited by Frank Krueger. Cambridge University Press. 236-268.

4. Flora Li, Sheryl Ball, Xiaomeng Zhang, and Alec Smith. (2020) "Focal stimulation of the temporoparietal junction improves rationality in prosocial decision-making.” Scientific Reports. 10, 20275. https://doi.org/10.1038/s41598-020-76956-9.

5. Rotem Botvinik-Nezer, et al. (2020) "Variability in the analysis of a single neuroimaging dataset by many teams.” Nature. 582, 84–88. https://doi.org/10.1038/s41586-020-2314-9.

6. Flora Li, Sheryl Ball, Benjamin Katz, and Alec Smith. (2018) "Case Report of Syncope during a Transcranial Direct Current Stimulation Experiment in a Healthy Adult Participant.” Brain Stimulation. 11(5), 1201-1202. https://doi.org/10.1016/j.brs.2018.06.008.